• The principals

Operators, by trade and by temperament.

Every principal here has built a company, exited a company, or run a profit and loss before doing this. The discipline of acquiring and growing businesses starts with having done it. We do not parachute. We do not lecture. We work alongside.

01 · Founders

Founder and Chief Executive

Ash Farr

Lives and operates between the US, Australia and the UK.

Twenty years of founder, operator, mergers-and-acquisitions and capital-markets work across services, technology, consumer and B2B. Senior operational roles across China, Asia, APAC, EMEA, North America and Latin America. The pattern is the same throughout. Build, codify, exit, redeploy.

AI. WPP, Decidr. Ventures. Ideacel, SMART. M&A. SMART, Virgin, WPP, IPG. Public markets. IPG, WPP, Spike. Academic. BA (Hons), MBA (Oxon), Adjunct Professor, Macquarie University.

Co-founder and Head of Acquisitions

Craig Hodges

Based in New York and Sydney. Off-market preferred.

The operator's operator. Cross-border mergers and acquisitions across communications, technology and sports. Built it. Ran it. Exited it. Now sources the next one.

Exit, twenty times. Founder, King Content. Twenty times invested capital. M&A. Cross-border deal execution. Sourcing, diligence, integration. Operator. Multiple services businesses scaled across US and Australia. Sourcing. Leads the CCI deal-sourcing engine.

02 · Investment Committee

Capital allocation discipline. Technology architecture authority. Decades of public-company leadership.

Chair, Investment Committee

David Brudenell

Executive Director, listed parent. Chairs the IC.

Senior leadership across public and large private companies, Sydney to San Francisco. Worked at the frontier of artificial intelligence and machine learning, leading Global Solutions and Advanced Research at Appen (ASX:APX). International executive roles at Pureprofile (ASX:PPL), Eclipx (ASX:FPR) and Flare (acquired by MYOB).

Venture. Co-founder, C2 Investments. AI. Appen Global Solutions and Advanced Research. Public markets. Pureprofile, Eclipx, Appen. Academic. University of Western Ontario. Sydney Business School MBA.

Investment Committee

Paul Chan

Co-Chief Executive, listed parent. Architect of the operating substrate.

Twenty-plus years of research on profiles, values and goals. Founder of Pureprofile in 2000. Took the company public on the Australian Stock Exchange in 2015. The 2002 patent on the original architecture is granted in Australia, New Zealand, Singapore, Israel and South Africa.

Exit, IPO. Founder, Pureprofile. Listed ASX 2015. Architecture. Five-jurisdiction patent on profile, values and goals. Operating system. Designs the substrate the firm runs on. Academic. Land economics. International development.

Every principal has run the year that did not look like the plan. The discipline starts there.

Proof, not pitch. Operator, not analyst.